World-Class Coaches, Wherever You Train
Welcome to Iron Raven, your home for personalised online powerlifting coaching. Our philosophy is built on individual potential and world-class technique. Whether you're a beginner learning the squat, bench press and deadlift or a seasoned competitor chasing a bigger total, our online powerlifting coaching is designed to elevate your performance in the sport.
Coaching is led by co-owners Jason Swalwell and Helen Redhead — both highly respected powerlifting coaches and competitive lifters — based at the Iron Raven gym in Tonbridge, Kent. Together they bring technical mastery and a genuine understanding of every athlete, building each programme around your strengths, your schedule and your goals. Because coaching is delivered online — through a dedicated training app, video technique analysis and week-to-week feedback — world-class powerlifting coaching is available to you wherever you train, across Kent, the UK and worldwide. Jason has also been selected to represent Great Britain with the BPU powerlifting team.
Iron Raven isn't just about coaching; we foster a community of lifters passionate about strength. Whether your goal is to break personal records, step onto a competition platform, or simply master the lifts, we're ready to coach you.
Hiring a powerlifting coach provides personalized training plans, form corrections, motivation, and accountability. Coaches offer expertise in technique, programming, and competition preparation, helping athletes reach their full potential while minimizing the risk of injury.
We're committed to more than just your immediate training sessions at Iron Raven. We're dedicated to the long game, focusing on developing your Long Term Athlet…
Go beyond basic training. Our comprehensive coaching encompasses practical aspects like preparing you for the meet day and ensuring you thoroughly understand wh…
We understand that optimal performance extends beyond the gym; it starts in the kitchen. That's why we offer nutrition coaching as part of our comprehensive pro…
Every athlete we coach gets full access to the Iron Raven app, so your training program travels with you wherever you go. Log your sessions, follow your program…
Explore the appWe place a significant emphasis on the power of technique. Our coaching involves in-depth technique analysis, where we meticulously evaluate your performance to…
We believe in the importance of consistent support throughout your powerlifting journey. That's why we offer ongoing assistance via WhatsApp chat. Whenever you…
Upon signing up, we provide you with a comprehensive questionnaire. This questionnaire is a valuable tool for us to understand your goals, circumstances, and preferences deeply. By gathering this essential information, we can create a customized coaching experience tailored specifically to you.
This call allows us to connect personally, understand your goals, and discuss your unique circumstances in greater detail. During this call, we'll delve into your aspirations, address any questions or concerns you may have, and lay the foundation for a successful coaching partnership. It's a chance to get to know each other better and ensure we're aligned in our approach to your powerlifting journey, including your training history.
Experience the power of a personalized program that considers your unique goals, preferences, and circumstances. True success comes from tailoring every aspect of your fitness plan to suit your specific needs. Our expert coaches will work closely with you, leveraging their knowledge and expertise to design a custom program with specific reps and sets that maximizes your chances of achieving the results you desire, including attempt selection for meet preparation.
We understand that each individual is unique, and there is no one-size-fits-all approach to nutrition. Through detailed consultations and assessments, we gather valuable information about your goals, dietary preferences, specific dietary requirements, and lifestyle factors. Our coaches will use this comprehensive understanding to create a customized nutrition plan that aligns with your goals and supports your powerlifting journey.
With weekly video analysis, you can conveniently record your training sessions and submit the footage to us for evaluation. Our experienced team will closely examine your technique, providing detailed feedback and recommendations to help you refine and improve your form. We'll identify any areas that require adjustment, offer insights on proper body alignment, and provide specific cues to enhance your performance.
During this check-in session, you'll have the opportunity to connect with your coach for an in-depth discussion about your training, goals, challenges, and any other pertinent topics. This dedicated time allows us to assess your progress, address any concerns, and make necessary adjustments to your program.
With our WhatsApp support, you can contact your coach with any questions, concerns, or updates regarding your training, nutrition, or fitness program. We prioritize prompt responses and strive to provide you with an answer within 24 hours. *available on Hybrid and Online packages
*available on Hybrid and Online packages
Co-Owner & Coach
As a powerlifting coach, my approach is a dedication to enhancing technique. I firmly believe that regardless of the sporting level you're at, the capacity to flawlessly perform a movement or skill under demanding situations is the most valuable asset you can possess. It's all about technique, and that's exactly what we'll concentrate on, including refining your lifting technique, specifically the deadlift, as a staple in your training programs.
British Powerlifting Level 2 Coach 
British Powerlifting Level 1 Coach 
NASM Sports Nutrition Coach NASM Corrective Exercise Specialist Coach NASM Senior Fitness Specialist 
Co-Owner & Coach
As a coach, my affinity for people shines through in my approach. While I relentlessly pursue the enhancement of technique and progression, I also acknowledge that each individual brings a unique set of strengths and faces personal challenges. My strategy is to adapt and tailor my coaching to these aspects.
NASM Sports Nutrition Coach NASM Senior Fitness Specialist The Iron Raven App
Every athlete we coach gets full access to the Iron Raven app — your programme, your progress and your coach, all in one place. Train anywhere and never wonder what's next.
| Feature | Hybrid | Online | Program Only |
|---|---|---|---|
| 1 Monthly 1 on 1 Coaching Session | |||
| Bespoke Ongoing Program | |||
| Whatsapp Support | |||
| Use of Custom App | |||
| 1 Hour Monthly Checkin Call | |||
| Nutrition Coaching | |||
| Video Form Analysis | |||
| Competition Specific Coaching | |||
| Goal Setting | |||
| Price | £150 PCM | £100 PCM | £50 PCM |
A powerlifting coach builds your training around the squat, bench press and deadlift, refines your technique on every lift, manages your loading and recovery week to week, and prepares you for competition — from attempt selection to meet-day strategy. At Iron Raven every programme is written for the individual rather than pulled from a template.
Beginners often benefit the most. Getting your technique and programming right from the start builds strength faster and dramatically lowers your risk of injury, so you never spend months undoing bad habits. We coach lifters at every level, from first-time barbell users to national competitors.
Iron Raven coaching starts at £50/month for bespoke programming and app access. Online coaching with WhatsApp support, nutrition guidance and a monthly check-in is £100/month, and hybrid coaching that adds in-person sessions is £150/month.
Yes. Online powerlifting coaching lets you work with a world-class coach wherever you train. You follow your programme in a dedicated app, upload lifting videos for technique analysis, and stay in contact with your coach through the week — the same expertise as in-person coaching without needing to share a gym.
A downloaded plan can't see you lift or adjust when life gets in the way. A powerlifting coach reviews your technique on video, adapts your training around fatigue, injuries and your competition calendar, and keeps you accountable — it's an ongoing coaching relationship, not a one-off PDF.
Our coaches are based at the Iron Raven powerlifting gym in Tonbridge, Kent, and coach both in person and online worldwide. Jason Swalwell and Helen Redhead are both competitive powerlifters and qualified strength and conditioning coaches.
